Our Story

 

Like most women, I’m crazy busy, love my work, love my family and want to do it all.

I launched Born Nouli with a simple mission: to create activewear and loungewear that fits perfectly, feels amazing, and empowers you to look and feel your best. 

Every style is designed with meticulous attention to detail, using sustainable fabrics chosen for their softness, longevity, and comfort. Whether it’s buttery soft, sculpting leggings that support you through every movement, or relaxed layers that make unwinding feel effortless, our pieces are created to work with your life, not against it.

We’re also committed to making considered choices where we can, producing in small, thoughtful runs, avoiding waste, and creating pieces designed to last season after season.

Thank you for choosing Born Nouli. I’m so proud to share this journey with you and can’t wait to see how you wear our pieces, every day and in every way.

With love,
Hayley & the Born Nouli Team